We're three people building a consumer research engine for teams who have to decide faster than fieldwork allows — without pretending a confident-sounding answer is the same as a defensible one.
Why this exists
Every brand team we spoke to had dashboards. What none of them had was a fast way to find out why— why a pack reads cheap, why a price lands wrong, why one creative pulls and the other doesn't. That answer lived in focus groups: six weeks out, expensive enough to need approval, and by the time it arrived the decision had usually been made without it.
So most decisions got made on instinct, and the research became a justification exercise afterwards. That's the gap we set out to close — not to replace fieldwork, but to make the fast, iterative questions answerable in hours instead of skipped entirely.
The hard part was never generating plausible consumer opinions. Any model does that. The hard part is generating opinions you can trace, defend, and disagree with — which is what most of our engineering has gone into.
What we believe
Principles are cheap to write down. These are the ones that changed what we had to build.
Every quote and every respondent in a report is clickable, opening that persona's complete per-question transcript. Nothing in the report is a dead end you have to take on faith.
The team
Small on purpose. Everyone here talks to customers, and everyone here ships.
Co-founder
Product & research design
Co-founder
Engineering & AI pipeline
Co-founder
Go-to-market & customers
Where we are
The engine works end to end today: a brief becomes a research design, a matched panel answers it live, and a validated report comes out the other side with every claim checked against the transcripts behind it.
What we're building next is depth in the persona layer — richer memory per persona, and the internal tooling to grow the library carefully rather than quickly. We'd rather have a smaller panel you can trust than a large one you can't.
Bring a question you'd normally run a focus group for, and see what comes back.
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